Data

WPP: 2009 TGI Product Book

Comments 12 November 2009

2009tgi_

WPP has just released the 2009 TGI Product Book.

The survey reports usage data for 63 countries covering 52 product categories with data drawn from a total of more than 700,000 respondents.

The free short version is pretty high level stuff, mostly just market saturation figures for FMCG’s as reported by GlobalĀ TGI. It nonetheless is a handy resource to have at your disposal when you need to know which country has the highest percentage of beer consumption (answer: its Sweden at 78%).

Author

Casey Glass

Casey Glass - who has written 5 posts on digital planzilla.

Casey is a Senior Digital Producer at Euro RSCG in Sydney, Australia. He has been working non-stop in the digital space since 1996. In that time he has worked with many brands such as Sony, Big W, Coates Hire, FBi Radio, InterfaceFLOR, Dymocks, ING, as well as government agencies across health and education. You can find him on Twitter @caseyg_ or Linkedin.

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