Twitter is being used a lot lately to engage customers with brands, one the most effective ways I’ve seen it being used is for hosting treasure hunts.
This method seems to be an excellent way for brands that are just starting out in social media. It allows them to test the waters to see how their customers will react and most importantly how they feel about getting out from behind the one-way broadcast messaging of the past and engage with their customers in a two-way conversation.
They can also be a lot of fun, for those running them and those who choose to be a part of them.
