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	<title>digital planzilla &#187; Global TGI</title>
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	<description>digital campaigns, websites, apps and the strategies behind them.</description>
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		<title>WPP: 2009 TGI Product Book</title>
		<link>http://digitalplanzilla.com/wpp-2009-tgi-product-book/</link>
		<comments>http://digitalplanzilla.com/wpp-2009-tgi-product-book/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 12:37:12 +0000</pubDate>
		<dc:creator>Casey Glass</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Global TGI]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://digitalplanzilla.com/?p=89</guid>
		<description><![CDATA[

WPP has just released the 2009 TGI Product Book.
The survey reports usage data for 63 countries covering 52 product categories with data drawn from a total of more than 700,000 respondents.
The free short version is pretty high level stuff, mostly just market saturation figures for FMCG&#8217;s as reported by Global TGI. It nonetheless is a handy [...]]]></description>
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<p>WPP has just released the <a href="http://www.wpp.com/wpp/marketing/media/the-2009-tgi-book-product.htm">2009 TGI Product Book</a>.</p>
<p>The survey reports usage data for 63 countries covering 52 product categories with data drawn from a total of more than 700,000 respondents.</p>
<p>The <a href="http://www.tgisurveys.com/freedata/reports/GlobalTGI_Productbook09.pdf">free short version</a> is pretty high level stuff, mostly just market saturation figures for FMCG&#8217;s as reported by <a href="http://www.tgisurveys.com/">Global TGI</a>. It nonetheless is a handy resource to have at your disposal when you need to know which country has the highest percentage of beer consumption (answer: its Sweden at 78%).</p>

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