I’ve been meaning to post this one for a while, but I’ve been so smashed producing the website supporting this latest Bravia promotion from Sony that I haven’t had the chance until now.

Shot at an automotive crash testing facility in Melbourne, The Conscience Organisation has shown how to make a great viral promotion that not only creates brand awareness, but also delivers measurable results. Within 72 hours of it being launched onto YouTube it had achieved over a million views. The resulting effect on the promotion has been nothing short of outstanding with Sony giving away over 25,000 PS3s (and selling just as many Bravia’s) in just 3 weeks.