Tag archive for "Data"

Data

WPP: 2009 TGI Product Book

Comments 12 November 2009

2009tgi_

WPP has just released the 2009 TGI Product Book.

The survey reports usage data for 63 countries covering 52 product categories with data drawn from a total of more than 700,000 respondents.

The free short version is pretty high level stuff, mostly just market saturation figures for FMCG’s as reported by GlobalĀ TGI. It nonetheless is a handy resource to have at your disposal when you need to know which country has the highest percentage of beer consumption (answer: its Sweden at 78%).

Data

Feed the Razorfish

Comments 11 November 2009

feed

Global digital agency Razorfish recently launched their 2009 edition of FEED, their annual study charting how technology is changing the way consumers engage with brands: http://feed.razorfish.com/

The three biggest points I took away from the survey and analysis were:

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