WPP has just released the 2009 TGI Product Book.
The survey reports usage data for 63 countries covering 52 product categories with data drawn from a total of more than 700,000 respondents.
The free short version is pretty high level stuff, mostly just market saturation figures for FMCG’s as reported by GlobalĀ TGI. It nonetheless is a handy resource to have at your disposal when you need to know which country has the highest percentage of beer consumption (answer: its Sweden at 78%).




