Sony Bravia VS PS3
I’ve been meaning to post this one for a while, but I’ve been so smashed producing the website supporting this latest Bravia promotion from Sony that I haven’t had the chance until now.
Shot at an automotive crash testing facility in Melbourne, The Conscience Organisation has shown how to make a great viral promotion that not only creates brand awareness, but also delivers measurable results. Within 72 hours of it being launched onto YouTube it had achieved over a million views. The resulting effect on the promotion has been nothing short of outstanding with Sony giving away over 25,000 PS3s (and selling just as many Bravia’s) in just 3 weeks.
WPP: 2009 TGI Product Book
WPP has just released the 2009 TGI Product Book.
The survey reports usage data for 63 countries covering 52 product categories with data drawn from a total of more than 700,000 respondents.
The free short version is pretty high level stuff, mostly just market saturation figures for FMCG’s as reported by Global TGI. It nonetheless is a handy resource to have at your disposal when you need to know which country has the highest percentage of beer consumption (answer: its Sweden at 78%).
Feed the Razorfish
Global digital agency Razorfish recently launched their 2009 edition of FEED, their annual study charting how technology is changing the way consumers engage with brands: http://feed.razorfish.com/
The three biggest points I took away from the survey and analysis were:
Twitter Treasure
Twitter is being used a lot lately to engage customers with brands, one the most effective ways I’ve seen it being used is for hosting treasure hunts.
This method seems to be an excellent way for brands that are just starting out in social media. It allows them to test the waters to see how their customers will react and most importantly how they feel about getting out from behind the one-way broadcast messaging of the past and engage with their customers in a two-way conversation.
They can also be a lot of fun, for those running them and those who choose to be a part of them.
Hello world!
Welcome to Digital Planzilla!
I’ve decided to start this blog so I can write about my thoughts and opinions on the strategies behind the best digital campaigns, websites and applications being made today.
Here’s a little about me right now:
I’m a Senior Digital Producer at Euro RSCG in Sydney, Australia. I’ve has been working non-stop in the digital space since 1996, a time when Flash was called FutureSplash and HTML was coded into stone blocks by hand.
In that time I’ve worked with many brands such as Sony, Big W, Coates Hire, FBi Radio, InterfaceFLOR, Dymocks, Austral Bricks, OzDesign, ING, Telstra Rally Australia, Live Clothing, Morningstar, eBooks, TAB Sportsbet, Fremantle Football Club, West Australian Symphony Orchestra as well as government agencies across health and education including Sir Charles Gairdner Hospital, the Disability Services Commission and the Curriculum Council of Western Australia.
With 13 years experience in web site design, production and management, I specialise in web strategy and user centred design. I am passionate about the accessibility and usability of information on the web whilst delivering engaging user experiences for users and businesses. When away from my keyboard, I like to hang out with my family @rebeccayik and @mrpanda99, work on our Jeep “The Colonel” and go exploring and camping in the forests and national parks outside of Sydney.
You can follow me on Twitter: @caseyg_ or add me as a contact on LinkedIn.
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